Disruption guru Clay Christensen says incumbent media players are making a...
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are...
View ArticleMicrosoft makes British indie comedy Pulp its first exclusive movie for the...
Microsoft has taken a huge step forward to delivering on the Xbox 360’s potential as a dedicated set-top box with the release of Pulp, the first film to ever be released on the platform ...See it on...
View ArticleCan TV Buyers Adapt to a Digital Model?
Real-time exchangesSee it on Scoop.it, via Future of Television and Technology
View ArticleDigital marketing spend increasing, says Gartner | ZDNet
Digital marketing budgets are expected to rise 9 percent in 2013. That growth is one reason why chief marketing officers are as popular as a prom queen among tech vendors.See it on Scoop.it, via...
View ArticleFacebook Shows Outsized Influence on Social TV - eMarketer
Facebook carries significant weight among TV viewers socializing about programming, serving as the most influential factor driving people to a particular program.See it on Scoop.it, via Future of...
View ArticleLes Moonves Is on a Mission for C7 Currency
While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a whole.See it on...
View ArticleTransparency Debate Rages at 4A's | Special: 4A's Conference - Advertising Age
sparks flew when agency leaders at the 4a's transformation conference sat down to discuss media-trading transparency.See it on Scoop.it, via Future of Television and Technology
View ArticleIAB: You're Not Spending Enough on Digital
Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to...
View Articlefurious-minds | What Exactly Does Nielsen Want To Be When They Grow Up?
Furious Minds provides unique commentary on the future of television and advertising, convergence, online video and technology. Furious Minds is the nickname earned by Ashley J. Swartz while working...
View ArticleThe Nielsen Family Is Dead | Underwire | Wired.com
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design...
View ArticleOnMedia: Is the
Is online video at its tipping point? That was the topic of several sessions this morning at the OnMedia NYC conference. Most of the panelists agreed that online video won't displace TV any time soon,...
View ArticleWatch: Social TV App Viggle to Air Its First TV Commercial | Media -...
the social-tv app viggle is ready to move beyond word-of-mouth marketing. see its first tv commercial here.See it on Scoop.it, via Future of Television and Technology
View ArticleBII REPORT: Why The "Second Screen" Industry Is Set To Explode
Mobile is changing the entire TV experience. ;See it on Scoop.it, via Future of Television and Technology
View ArticleMediaPost Publications Printer Friendly
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and...
View ArticleNew Study Confirms Correlation Between Twitter and TV Ratings
See it on Scoop.it, via Future of Television and Technology
View ArticleQ&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics:...
mike proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with simon dumenco.Red Fury's insight:Excellent interview. Social TV has become the Holy Grail...
View ArticleNew York Times lifts paywall for video, plans 'franchises'
The New York Times is no longer restricting non-subscribers’ access to its video content. The move, which comes as the Times tightens other parts of its paywall, is part of the paper’s plans to expand...
View ArticleYouTube NewFront: Jeffrey Katzenberg Hypes Acquisition; Snoop Lion Performs
Google makes its pitch for more ad money by showing off YouTube stars.See it on Scoop.it, via Future of Television and Technology
View ArticleDisruption guru Clay Christensen says incumbent media players are making a...
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are...
View ArticleMicrosoft makes British indie comedy Pulp its first exclusive movie for the...
Microsoft has taken a huge step forward to delivering on the Xbox 360’s potential as a dedicated set-top box with the release of Pulp, the first film to ever be released on the platform ...See it on...
View Article
More Pages to Explore .....